Transforming male reproductive health with forward-thinking solutions

We are committed to pioneering research-led solutions that have the power to reshape the landscape of male fertility. We believe that innovation in the fertility industry can improve the entire journey towards reproductive well-being.

Just as ovaries age differently, men too face unique reproductive health concerns. Our mission is to provide men with greater control over their reproductive journeys, reducing the pressures and uncertainties that can arise.

Male fertility is a critical aspect of overall health, and we recognise the profound impact it can have on individuals and couples. Challenges in male reproductive health can affect family planning, relationships, and overall well-being. Despite the importance of this issue, there has been a limited range of effective solutions.

For over 20 years, we have been actively studying reproduction and genetics. We have used a variety of animal models and advanced methods to answer some of the most fundamental questions around reproduction and fertility.

Today, we are at the forefront, leading the change in men’s reproductive health. We are transforming science into innovation & technology. Our aim is to share our wealth of knowledge and support couples on their journey.

The Team


Daniel Marcu

PhD, MSc

Co-Founder & Managing Director

Daniel is a Senior Research Scientist at the University of East Anglia developing technologies to prevent and overcome disorders of male infertility. 

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Simone Immler

PhD, MRes

Co-Founder and Scientific Director

Simone is a world leading expert in genetics and reproduction and she is leading pioneering work on the role of sperm traits in fertilisation success. 

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Giselle Alavioon

PhD, MRes 
Head of Operations 

Giselle is our Head of Operations. She holds a PhD in Evolutionary Genetics from Uppsala University and has worked in business development for a number of years. 

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